Puraai at PFW AW26-27
Brand Experience - Campaign Activation
Paris
2026
Puraai wanted to introduce its vision of vegan footwear through a format that would resonate beyond product. The objective was to engage a community and position the brand within a cultural conversation.
We created NO LEATHER CLUB, an event-driven format combining music, food and brand experience. From artist booking to production, guest strategy and content capture, we designed a moment built on energy and participation.
A dense, high-impact environment where product, culture and community aligned.
Agency scope:
Design, production & installation.
Curated events & collaboration.
Content creation.
